In our last issue, we talked about how you’ll be able to use Facebook to bring in new customers to your company. In this issue we are going to talk more about creating a Facebook Fan page for your business.

Any successful business executes a good amount of social interaction and social media management. You can’t have a thriving online business without having good connection with your target audience and without presence from the vast expanse of the Internet.

A lot of business managers have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. It works amazingly that it can pretty much make or break any starting business.

As stated in the previous issue, a Fan Page is not only a good idea for your business but for your prospective clients as well as it allows them to connect with you easily. When credibility is concerned, although most audiences still look for official websites, most will consider a Facebook account to suffice if there’s an absence of such.

Talking about credibility, a Fan page is much more effective than a personal account in establishing a sense of official presence to the information you decide to place in your page. A simple profile page is best left to individuals. Reserve your business name right away and search for names similar to your own in the same industry as your own company.

For instance, if you’ve decided on the name ‘TASTY Ice Cream’ and you find a page with almost the same name in the same industry, look for ways to set your name different. Come up with descriptions like ‘TASTY Philadelphia Homemade Ice Cream’. This way, you are hitting two birds with one stone. You’ve just given out your location right away which helps your audience in determining your geographical background and you’ve found a way to make your name sound different from the other.

This can be done after you’ve set up a user name. You will only be able to create a user name once you’ve gained 25 Fans.

Another way to make your business more credible is to provide answers to each necessary question in your profile. A profile that’s complete with background, short history, other contact details and store locations is essential. You’ll also want to add a touch of creativity to your content. More often than not, people will want to be your Fans depending on how your profile is created. This should be the primary goal of a Facebook Fan page, to have a strong following online.

When using Facebook for Business, part of developing a good brand is by customizing it by adding store photos, product photos, notes and the like. Be watchful with the content that you post though. Using watermark to avoid stolen business photos is a good idea. Always keep in mind that you are establishing brand awareness here. Avoid posting content that are too personal such as personal photos and videos, informal company party documentation, internal problem discussions and others. Last but not the least, don’t forget to add your contact details as well as addresses.

For a more reliable online presence, you can also tie up your Facebook fan page with other social networks like Twitter, YouTube and even your official website.

Make sure that you look for your next issue soon. We will discuss about getting people to like your business page on Facebook.

Is your business using Facebook for Business? If not, what’s keeping you? Know more about effective Facebook marketing here.