In our previous issue, we discussed about creating a Fan Page on Facebook. Today, we will discuss about the ways you can get Facebook users to like your page.
Before anything else, it’s crucial that you know the principal problem in making your page noticeable online. The major issue in using a Fan Page is the awareness of the Facebook users.
To achieve this, the business must find other ways to show their URL address. You can try tapping into your employees and other contacts. Send business ezines that publicize the launching of your Fan Page. If your company is already established, you can expect to get a few hundreds of ‘Likes’ in a short while.
Many businesses even make it mandatory for their staff to include the Facebook account in their e-mail signature. With this, it will be easier for the company to connect with personal and professional contacts of their employees. A business can also raise attention with the use of their Twitter and LinkedIn account. Approaches like article promotion and distribution of press releases are helpful as well.
By and large, the impact of social media management is remarkable when played right. Any online marketer should not give up in building awareness for their page. Simply put, Facebook needs unique visitors for your website to flourish.
Now that you know this, let’s move on to the difficult but not impossible task of getting as much ‘Likes’ as possible when using Facebook for Business. You’ll know your business is well-recognized when you have achieved several thousands of Facebook ‘Likes’. It tells how your business is very much visible online. The number of ‘Likes’ a Fan Page has dictates how powerful it is in reaching more prospective customers. To get more ‘Likes’ your page should be like a well-oiled machine. It should give out regular updates, upload photos that will entice potential customers and use applications that help share its promos and sales.
If you need help in doing this, then tap a group in your company to serve as moderators. Of course, the ideal group for this would be your Marketing Team. Or if you don’t have the budget, then tap one person and use organizing applications like Hootsuite in order to give out constant updates.
This may sound too tricky and time-consuming but you should keep at it. The work will pay off if you stay consistent and organized. Each company will have different standards as to how active they want their account to be but always remember that all updates, posts and activities should be done with a degree of professionalism in mind.
View your Facebook page as you would if you are running newsletters and your Facebook fans as your subscribers. Post updates that are always benefit-driven but not full of hype. Avoid making filler posts as these will make people regard you as unprofessional Credible news such as photos from seminars, featured employees of the month, helpful links from close affiliates and etc.
Furthermore, effective Facebook marketing means that you should make use of incentives, promos and other activities then advertise them exclusively on the site. This way, customers are easily led to the account and you will garner positive associations from it. Understand that word-of-mouth is still the best form of advertising despite the powers of social media. That is why it’s important to take good care of your present customers as this will determine your level of “share-ability”.
Check out our next issue. We’ll talk about the ways on how to use discounts, competitions and give-aways to invite more Facebook Fans.
You can earn money online with Facebook marketing. If you have already decided to use Facebook for Business, see here.