In the last issue of Facebook for Business we talked about how to create a page for your business on Facebook. For this issue, we will talk more about attracting new customers for your business through Facebook.
As we have discussed before, it’s important to establish online presence through social media management sites particularly Facebook even if your company already has an official website.
Why, you may ask? The answer is simple! Because Facebook is more accessible and to most, more user friendly than any official website will ever be. Companies that seem too corporate for anyone to look into will be able to give a sense of approachability while start up businesses that have no websites can also gain some credibility.
Aside from this, a Facebook page allows companies to be more interactive with present and potential customers, getting their feedback for everything from service to contest mechanics. While it may seem dangerous because you can be given both positive and negative feedbacks, companies should not be afraid because Facebook is a tool that can be easily moderated.
For instance, if you have a mind to; you can retain the best feedback and just hide the rest. This way, most potential customers will be able to read the positive testimonials of previous customers. Using your company feedback this way will help entice potential customers because of the sense of authenticity that comes with it.
Also, a lot of customers who are tired of traditional Internet marketing strategies like email newsletters will most likely visit Facebook to get answers to their questions. With the ability of a Facebook page to reach millions of people around the globe, you will be able to expand your business.
When it comes to communicating with your customers, you are not limited to wall posts and status updates. One can also use the Photos and Notes page. When using the Fanpage which is the recommended page for businesses (instead of the more personal profile page), you can change the posting ability of fans which allow them to post photos, videos and links to the page.
This way, potential customers will be able to see how other customers use the product or service. As mentioned, you can make your community more interactive perhaps even as successfully executed by Pampers. Facebook Fanpage. There are also some companies like the well-known Ben and Jerry’s that go as far as using customer polling. If used the right way, this will provide customers a sense of power concerning the products, which as a result will give them a sense of acceptance and possession.
With Facebook, you can also feature promos, special discounts and sales for your products as in the case of rushIMPRINT, which uses their page for this purpose. The page easily leads the customers back to the official business site as well as their contact number. Other businesses even offer exclusive deals to their customers through Facebook.
If you’re implementing Facebook marketing, this is a very good way to determine whether your page is effective or not in attracting customers. Several gifts or rewards can be given exclusively to Facebook members who are not reachable through email, Twitter or your business site.
Companies like Baskin Robbins develop and utilize a Facebook tool that helps their page become more interactive and attractive to customers. They offer deals such as ‘Buy One, Take One’.
The key to an effective Facebook page is to use it with a sense of fun and a good level of interaction. You should also differentiate your company from the rest of the market. If used this way, you’ll quickly get a nice return for your simple work.
Check out for the next issue soon. You will learn more about setting up a Facebook Fan Page for your company.
Any online marketer should know that Facebook marketing means he should communicate with fans without any hype. Know more about using Facebook for Business here.