In the last issue, you learned the right way to interact with your friends and fans on Facebook. In this issue, we are going to talk about using Facebook marketing to deliver value to your prospects and customers.
It’s a fact that half of all Facebook users visit their profiles everyday? This indicates that with roughly 500 Million users of Facebook, over 250 Million are able to view your page.
Imagine being in the position to tap a piece of that market for your own product or service. That represents enormous amounts of dollars in return.
However, not all business pages on Facebook are productive when it comes to bringing in customers. Like an official web page, a Facebook account must be worked on, adjusted, enhanced and evaluated.
Despite the fact that it is primarily considered a social networking site, it would also do the company good to evaluate first what impression they want to give in their page.
Do you want your small business to raise a corporate awareness among people on Facebook?
Do you want to make your business professional, yet not too formal or high-maintenance to be considered by people?
Or are you just looking to create a community with which all questions and other concerns of your customers can be tackled?
It’s important that you always regard value as your top priority whenever posting anything on your page. Get rid of the clutter and post only the very important things. Sometimes with a business page, you just have to withstand the temptation of being too particular even when such a medium calls for it.
Here are some other tips you may find useful:
- Get Testimonials from Customers
It used to be that people who want to keep up with their families and friends would just have to visit their Facebook profile page, view photos, send messages and stuff like that. At present, social media management presents various rewards to entrepreneurs. You can convince prospects by using testimonials from your current customers or clients. With that being said, asking your customers for feedback is a good idea. It would be much valued if it’s voluntary but this isn’t often the case. So offer incentives, give out prizes or hold a contest. For instance, how about a 5% discount for every nice feedback?
- Personally Connect With Potential Clients or Customers
If there are questions about your products or services, make sure you tactfully accommodate those concerns. It would be a good impression for your Page and for your brand in general if their questions and issues are dealt with at the earliest time possible. If you are not able to do this, apologize for the late reply.
To prevent wasting your time responding to the very same questions again and again, you might want to provide as much details as you possibly can on your page. If all the information can’t be included in the space available, then try using a Notes Page or a similar application.
- Upload Relevant Photos
There are business pages that use the Photos section while others use specific apps that allow them to showcase their products as well as upload the product images. Any of these is fine as long as the product images are shown in good quality. Presenting photos that look wearisome and uninteresting won’t attract prospects. Give as much detail as necessary. When working with retail for example, zoom towards areas where there are intricate details which highlight a clothing item’s quality.
Always keep these simple points in mind when communicating with your friends and fans for a successful Facebook marketing venture.
Be sure to read our next issue of Facebook for Business soon.
If you’d like to gain the online presence to sustain your business, then consider using Facebook marketing to achieve a higher rank on the major search engines out there. To know more tips about using Facebook for Business see here.